Consistently posting videos grows your reach, sharpens your communication, and boosts your credibility, which will eventually win you more client listings.
How do you stand out from other real estate agents? If you’re a real estate agent working to gain traction, the solution might be simpler than you think. Growing in real estate doesn’t come from perfection; it comes from pushing past discomfort. One of the fastest ways to do that is by creating video content.
So why is creating video content so important for today’s agents? Here are three advantages:
1. Video converts more leads. Today’s buyers and sellers check you out online before reaching out. If your profile lacks video, they may think you’re behind the times, especially younger clients. Short clips that show your personality and authenticity build trust. Don’t worry about being perfect; small flubs or interruptions make you more relatable and real.
“Video keeps you top of mind with clients, friends, and referrals.”
2. Video sharpens your skills. Creating video content helps you research topics, organize your thoughts, and present clearly. That practice directly improves how you communicate with buyers and sellers.
Today, many clients don’t meet face-to-face as often as before; everyone’s busy, and a lot happens online. Video bridges that gap. Sending clients links to your videos or a video email newsletter can create stronger engagement and more meaningful connections with both new leads and people you’ve known for years.
3. Video expands your influence and reach. Whatever your strengths are, your market knowledge, your community insights, or your network of mortgage and industry professionals, the video helps you share that expertise. It reminds your friends, family, and past clients that you’re a professional with valuable experience and insights.
Even if you’re newer to real estate, you know things others don’t. Talk about your neighborhood, your favorite local spots, or interview an expert. Every video builds trust and authority in your sphere.
I’m giving you a 30-day challenge. Commit to posting one video a day for the next 30 days. Don’t stress about making them flawless, just focus on showing up. By the end of the month, you’ll be more confident on camera, stronger in client conversations, and more visible in your market.
Let’s hold each other accountable. If you’re ready to take on the challenge or want to see how we create our video newsletters, reach out to me at (512) 657-4033 or visit www.LindaWelshRealtyGroup.com. I’d love to connect, trade ideas, and encourage each other to step outside our comfort zones.
