Growth comes from habits, not luck. Use videos, emails, and events to build lasting connections.
Have you started the year with a clear plan for how you want your business to grow? Growth does not have to mean working harder. It comes from being intentional about how and when you connect with people.
Here’s what to focus on if you want to build steady, meaningful growth this year by going back to the fundamentals.
Reconnect with the people who already know and trust you. This includes past clients and anyone who could recommend your services to family and friends.
Reaching out can feel awkward if it has not been done in a while, but it is worth it. Texts, phone calls, emails, video messages, and social media are all ways to reconnect. The key is consistency and genuine intent. Even a simple note acknowledging that it has been a while can make a big impact. People notice when the connection is real and that you truly care about them and their family.
Build a 12-month marketing strategy to stay consistent all year. Planning your marketing for the year ahead can turn random activity into focused growth. Consider mapping out week by week which parts of your database to connect with and how to reach them.
“Consistent touchpoints keep you remembered.”
The goal is not just to contact people. It is to get in front of them in a way they notice. Providing something of value does not have to mean spending money. It can be sharing helpful information, tips, or ideas that they may not have considered but could use in the coming year.
Use video to stay visible and top of mind. Video is one of the most effective ways to connect with clients and prospects. It keeps you visible and helps people feel like they know you, even if you have not interacted recently.
Clients who purchased a property in the past may no longer have a relationship with their previous agent. By consistently sharing advice or updates through video, you can stay front and center when they are ready to buy or sell again. Regular video communication helps make those reconnections easier and more natural.
Build trust by becoming a local market expert. Knowing your local market well builds credibility. This doesn’t mean you have to focus on your neighborhood. It can be any community where you have worked with clients or feel a real connection.
Understanding price points, new construction, restaurants, shopping, and local trends shows clients that you truly know their area. That knowledge comes through in conversations and builds trust, letting people know you care about more than just the transaction.
Strengthen relationships through regular connection and events. Relationships are the foundation of a strong business. Regularly connecting with clients, whether through personal outreach or events, keeps those relationships strong. Hosting gatherings, open houses, or casual meetups can create meaningful experiences that help people remember you.
Starting the year with simple events or regular touchpoints sets the tone for staying connected throughout the year. Making reconnection a goal benefits both your clients and your business.
Growing your real estate business in 2026 is not about chasing every trend. It is about reconnecting with your database, planning your marketing, staying visible through video, and becoming an expert in your local area. When you show up for people in meaningful ways, you build trust, familiarity, and real connection, and that is what sustainable growth is built on.
If you’d like to talk through what growth could look like for your business this year, reach out to (512) 657-4033, email linda@lindawelshrealty.com, or visit LindaWelshRealtyGroup.com. I’d be happy to chat, share what is working in today’s market, and talk through simple ways to strengthen your relationships and stay consistent.
