Top agents win because they prepare early. Here’s how to sharpen your strategy now so you’re ready when 2026 opportunities hit.
Want a stronger start in 2026? Top agents don’t wait for the calendar to flip before getting serious. They use November as their launchpad: reviewing results, tightening systems, and sharpening strategy so when January hits, they’re already in motion. If you want to dominate 2026, the time to prepare isn’t later. It’s now.
Here are five moves to make this November to set yourself up for success in 2026.
1. Run a year-end audit. Take a hard look at your 2025 performance. Review your total sales, GCI, average commission, and your buyer-to-seller ratio. Then, analyze your expenses: marketing, software, events, coaching, signage, business cards, photography, everything. Compare these numbers to your goals to see what worked, what didn’t, and where you can level up.
Use these insights to set clear, ambitious targets for 2026. Create goals that stretch you while staying realistic and aligned with your vision for your clients, business, and family.
2. Keep your database clean and organized. Your database is your most valuable business asset. Take time to organize, tag, and update your past clients, leads, and referral sources.
Referral business from past clients is gold because it comes with trust and credibility, increasing your odds of repeat business and quality leads. A clean, organized database keeps your outreach efficient and your pipeline strong.
“The agents who win in 2026 are the ones preparing right now.”
3. Focus on what works. Review your 2025 marketing. What actually delivered results? Focus on those strategies and drop what didn’t move the needle.
Use a balanced mix of email campaigns, social media, print materials, and neighborhood farming to stay visible. Add video newsletters and personal updates to strengthen relationships with your sphere, clients, and prospects.
4. Work smarter with AI tools. AI tools like ChatGPT or Gemini can save time on research, content creation, and client communication. They can also help you craft listing descriptions, social media posts, or newsletters, freeing you up to focus on relationships and deals.
While you’re at it, make sure all your online profiles and bios are current and consistent. A polished, accurate digital presence makes it easier for leads and clients to find and trust you.
5. Plan your Q1 2026 strategy. Set aside focused time to map out your business and marketing plan for Q1 2026. Thoughtful preparation now will help you capture more opportunities, streamline your systems, and start the new year with confidence and clarity.
By taking these five steps this November, you’ll enter 2026 ahead of the curve, with a clear plan, a strong database, and systems that work for you. Preparation now means less scrambling later, more opportunities captured, and the confidence to hit the ground running. Your future success starts with the actions you take today… so make them count.
If you have questions or need guidance, reach out at (512) 657-4033 or visit LindaWelshRealtyGroup.com. I’ll provide personalized support to help you plan your best year yet.
