AI isn’t the future—it’s your next hire. Here’s how to leverage it to target the right sellers, dominate neighborhoods, and grow your real estate business.
The top agents in Austin aren’t relying on luck or brute force; they’re using smarter methods to find sellers before anyone else. If your outreach still includes mailing thousands of postcards to random homes, it might be time to rethink your strategy. There’s a better, more efficient way to target homeowners who are actually ready to move, and it starts with using tools that show you where to focus.
Start by choosing the right neighborhood. Every market has pockets of opportunity, but not all neighborhoods are worth your time. Before anything else, look at where homes are turning over and whether one agent dominates the area. If a single agent holds more than 20% of the listings, that’s a sign to move on. Focus on areas that aren’t oversaturated and where sellers may be underserved.
Use data to identify sellers before they list. Once you’ve picked the right area, the next step is to figure out who’s most likely to sell. This is where the real advantage comes in. Instead of guessing, use tools like Remine or other “likely to sell” data that look at life events and ownership history.
Homeowners who have been in their property for at least five years are statistically more likely to consider a move, especially when combined with significant life changes like a job shift or an empty nest.
“Use tools that track life events and tenure instead of guessing who’s ready to sell.”
Refine your outreach to save time and money. With this approach, you’re not marketing to 1,000 homes; you’re focusing on the 150 to 200 most likely to sell. That means less waste, more meaningful connections, and a much higher return on every effort. You can send targeted mailers, set up call lists, or even drop by knowing that your outreach is based on more than just a zip code.
Build relationships beyond your own backyard. Another key strategy is paying attention to migration patterns. When companies move into or out of Austin, people follow. Use sources like U-Haul data or the local business journal to track those shifts. Then, partner with agents in those cities to build referral pipelines that bring clients directly to you.
If you’re looking to grow your business in a more focused, effective way, this is where to begin. To learn how to apply these strategies or get help implementing the right tools, call 512-657-4033 or visit www.LindaWelshRealty.com. The agents using these methods aren’t working harder. They’re just working smarter and they’re getting better results.
